Starting a week prior to the game, we released a blind teaser to seed the Super Bowl spot.
Throughout the first three quarters of the Super Bowl we ran a few more celebrity teasers to pique the audience's interest leading up to the beginning of the 4th quarter when the full :60 would air..
Super Bowl
In the final slot of the commercial break leading into the 4th quarter, the spot premiered. It also aired inside The University of Phoenix Stadium to pump up the Super Bowl crowd as coverage returned to the game.