MARQUES GARTRELL EXECUTIVE CREATIVE DIRECTOR               HOMECONTACT
The White Rabbit Campaign was created to launch the Syfy Channel's Alice. Inspired by the brand's promise of "Imagine Greater," the integrated campaign takes viewers down a multimedia Rabbit Hole driven by digital, social media, outdoor and experiential media.

By ensuring that each element fed into the next consumers were engaged with content for two weeks leading up to premiere night.





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YOUTUBE

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