|
THIS IS ADVERTISING. |
THIS IS ADVERTISING? |
RESUME |
mgartrell@gmail.com | 215.429.0512 |
QR CLOTHING
Music has lost the tangible value it once owned in the days of vinyl records. By updating the iconic rock t-shirt,
QR clothing will create a music culture that merges yesterday’s tactile experience with today’s digital world.
T-shirts featuring todays hottest artists will be available for purchase on the QR clothing website.
Wearing the shirt not only allows customers to show off their favorite artists, but also to share their music. Each t-shirt
design contains a 2 dimensional QR bar code. Fifteen files of the lead single from the album are stored in the QR code.
Other fans can directly download the song using cameras on compatible smart phones.
More than just a store, the homepage of the QR clothing website will feature interviews and additional content from
partnering artists. New members to the QR community will be highlighted in the side bar. And returning members can
easily access mail or view their song que using intuitive log-in icons.
Users can sort QR's product offering by designer, or musical artist. Special sections will be devoted to new releases
and featured local groups.
Members can track their purchases on their profile pafe, and QR will intuitively recommend new artists. By tracking who
has downloaded from their t-shirts, users can browse a larger network of profiles to discover more music.
TOP CHEF LAS VEGAS
FALLON MOVING SALE
VIEW THE FALLON MOVING SALE ITEMS →
↓ DOWNLOAD "THIS IS ADVERTISING?" PDF
FAO SCHWARZ – REBRAND
LOGO REDESIGN
HISTORY
STORE INTERIOR
PACKAGE DESIGN
MARKETING EXTENSIONS
By no means was this a solo effort.
CW: Katy Graham
AD: Jonathan Morrow, Marques Gartrell
GD: Nate Millheim, Lucy Inman
↓ DOWNLOAD THE FULL "FAO SCHWARZ" PDF